Pathshala is a weekly interactive session aimed at fostering direct communication between the management, field sales staff, and farmers.
It serves multiple purposes, including evaluating the sales performance of individual stores, providing product education and knowledge sharing, communicating company policies, addressing challenges faced by field staff, and collecting direct feedback from the ground.
A key component of the program is direct engagement with farmers, which helps in gaining insights, understanding their needs, and strengthening relationships at the grassroots level.
